This holiday season, consumer intent will be trickier than ever to capture. With rising inflation and economic uncertainty, advertisers need access to data that keeps up with the ongoing changes in consumers' wants, needs and priorities.
Captify's Trending Audience Recommender highlights 8 key audiences, built from real-time searches happening on publisher websites, that marketers need to understand and connect with this holiday season to drive awareness and boost sales.
From Holiday Hosters to Last-minute Gifters, any of Captify's off-the-shelf or custom audiences can be activated quickly and seamlessly in programmatic environments. Download today to learn more about key audience strategies to power highly effective holiday marketing plans.