2024 Top 100 Advertisers Search Report

How Sentiment in Search Behavior Fuels Consumer Consideration

When many marketers think about sentiment, search behavior may not initially be front of mind. However, after analyzing over a billion searches, one thing’s for sure: not only is there a link, but it uncovers a wealth of information about brand reputation and consumer consideration. In this report, you’ll learn:

+ More about how search, sentiment, and consideration are connected
+ How the world’s largest advertisers rank both overall and by industry category
+ Which brands within their portfolio contributed the most
+ How these insights were used in a real-world campaign

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