Pressing play on a media-first video activation for Sky Cinema: driving 3.1X brand uplift with Search Intelligence


Looking to supercharge your video strategy? In this new case study, discover how Sky partnered with MediaCom and Captify to launch a breakthrough media-first video branching activation to solidify Sky Cinema as the leader in best-in-class content and entertainment.


Uncover how Search Intelligence helped Sky Cinema to:

  • - Build a one-of-a-kind prospecting strategy—combining Sky’s first-party audiences with Captify’s search-powered audiences to drive awareness at scale
  • - Power a viewer-controlled video branching activation—creating an immersive experience to capture viewership & encourage customers to upgrade
  • - Triple brand search upliftin addition to driving a 50% increase in Search Share of Voice versus competitors


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