The Covid-19 pandemic has transformed the pharma and healthcare landscape, triggering major shifts in consumer mindsets and priorities.
Using aggregated and anonymised data from 1500+ publishers across more than 1 billion search events a day, this report deep dives into some of the biggest trends shaking up this vertical, as well as emerging mindsets that pharma brands can connect with.
Download the report to keep a pulse on these trends:
- Healthcare becomes more personalised: products that leverage genetic profiles and other personal health data will transform the landscape
- Specialised categories of wearables drive interest: as audiences look to keep a pulse on their health and make more informed decisions
- Consumer focus moves upstream from treatment: with specialised wearables tracking specialised data, audiences focus on diagnosis and prevention
- Healthcare moves out of the doctor's office: the doctor-patient relationship has been redefined, with data-driven consumers looking for transparent information