Combining search data and dynamic creative to spice up date night for Old El Paso audiences

Old El Paso partnered with Mindshare and Captify to activate an innovative dynamic creative optimization (DCO) strategy to reach new customers and make Friday night synonymous with Old El Paso.


Discover how Search Intelligence helped Old El Paso to:


  • Uncover the most receptive audiences: tapping into search signals to identify and prospect in-market audiences during real-time moments of intent, such as date night and family mealtime
  • Power engagement at scaleby activating a DCO strategy powered by Captify’s award-winning Creative Studio—with dynamic, day-specific creatives appealing to the unique interests of search-powered audiences
  • Drive 4X brand search uplift: on Thursday and Friday, with audiences actively searching for Mexican cuisine—reflecting how Fajita Friday is becoming closely associated with Old El Paso



Please note that we use a third party to manage our marketing lists. For more information about how we engage third parties, please see the ‘marketing’ section of our privacy policy.