Through our unique access to onsite search covering; 1 billion daily searches, from over 2 billion devices, and 3 million websites, we know more about constantly shifting audiences than anyone else. Our cookieless solutions can help you to navigate the myriad of interests, priorities, impulses and influences.
In this latest insights piece, we've delved deep into the data, uncovering trends that are shaping the New Year, New Year moment, highlights include:
- Solo over FOMO: Consumers are taking control of their personal fitness journeys, emphasizing independent workouts that are easily accessible.
- That 'New Year, New Me' feeling: The New Year revolves around the pursuit of both appearance and well-being, blending exercise, lifestyle, and fashion.
- The cost of living crunch: Homeowners face increasing economic implications as mortgage interest rates surge in the latter part of 2023.
- Enjoy now, pay later: The 'Buy Now, Pay Later' trend experiences rapid growth as consumers choose flexible payment options to finance their travel, fashion, and tech purchases.
- New Year, new gear: Wearable technology continues to offer expanding opportunities for brands to engage with health-conscious, active audiences.
Download the moment analysis to find out more.
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