Connecting Wearable Tech and Audio Tech With Smart Audiences


Huawei partnered with Wavemaker UK and Captify to spearhead expansion into the emerging wearable tech space and shift consumer perceptions of Huawei as solely a telco brand.


Through a unique search-powered video campaign, Huawei cut through market competition and connected its new wearable and audio tech product range (HUAWEI Watch Fit, HUAWEI Watch GT2 Pro and HUAWEI FreeBuds Pro) with in-market audiences—driving a 2x search uplift for Huawei's products.


Discover how this campaign:


  • Unlocked qualified, scaled audiences for video: tapping into search signals to identify and reach in-market audiences and consumers during real-time moments of intent, such as replacing tech and at-home workouts
  • Powered engagement at scale with up to 2X CTR: through activating an interactive video campaign powered by Captify's Creative Studio—featuring a product carousel where audiences could explore products
  • Drove 2X search uplift for Huawei's products: with consumers actively searching for their unique features—establishing a deeper association between Huawei and the wearable tech space



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