How to Ban the C-Word

‘How To Ban The C-Word’ is the ultimate self-help guide for marketers looking to replace third-party c**kies with more than just standard contextual strategies.

If you’re searching for big ideas, first-party innovation, and clever ways to reach your audiences—we’ve got you covered.

Get the lowdown on:

‘First-party first’ strategies: what’s available and how marketers can make the most of it
Exclusive research from Advertiser Perceptions: 52 global marketers reveal all when it comes to balancing privacy and performance
Captify’s C**kieless Search Intelligence: the only contextual targeting solution with search data at its core
#Rewritethebrief: Captify’s movement to use intent to eliminate audience bias in advertising
C**kieless Cheat Sheet: tips to get your teams primed and prepared for industry change

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