Zeroing in on the moments that matter for Birra Moretti Zero—driving 2.6X brand uplift with Search Intelligence

Heineken leveraged Captify’s Search intelligence to tap into trigger moments and uncover consumer interests to identify, reach and engage audiences for Birra Moretti’s non-alcoholic beverage – Birra Moretti Zero.
In a first-of-its-kind campaign, Captify’s cookieless Search-powered Contextual solution was tested alongside cookie-enabled deals, combining the power of search with the scale of context to efficiently reach relevant audiences across the open web.


Discover how Search Intelligence helped Heineken to:


  • Expand audience reach and tap into the Dry January moment by building custom non-alcoholic intent audiences and uncovering interests, trigger moments and new profiles for Birra Moretti to engage with
  • Reach relevant audiences at scale with video through Programmatic Search Intelligence – fusing real-time search data with curated inventory
  • Heighten brand awareness and consideration by driving 2.56x search uplift and overachieving against the KPIs of VCR and Viewability, with an unexpected audience performing best



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