Heineken leveraged Captify’s Search intelligence to tap into trigger moments and uncover consumer interests to identify, reach and engage audiences for Birra Moretti’s non-alcoholic beverage – Birra Moretti Zero.
In a first-of-its-kind campaign, Captify’s cookieless Search-powered Contextual solution was tested alongside cookie-enabled deals, combining the power of search with the scale of context to efficiently reach relevant audiences across the open web.
Discover how Search Intelligence helped Heineken to:
- Expand audience reach and tap into the Dry January moment by building custom non-alcoholic intent audiences and uncovering interests, trigger moments and new profiles for Birra Moretti to engage with
- Reach relevant audiences at scale with video through Programmatic Search Intelligence – fusing real-time search data with curated inventory
- Heighten brand awareness and consideration by driving 2.56x search uplift and overachieving against the KPIs of VCR and Viewability, with an unexpected audience performing best