Making Sense of Sustainability: How Hearst Unlocked New Audiences with Consumer Intent Data 


Diving in head-first to discover all that Captify’s Search Intelligence platform, Sense can offer—Hearst and iCrossing leveraged real-time intent data to drive their audience understanding and ultimately win new business. 


By using Sense to dig deeper and discover more about the evolving sustainability landscape, iCrossing on behalf of Hearst were able to understand the audiences, triggers and barriers that drive sustainable choices across five key verticals. 


Discover how Hearst: 


  • Utilised the Sense platform to uncover hidden, non-intuitive audiences for sustainable fashion, ultimately allowing their advertising clients to connect with relevant, in-market consumers
  • Leaned on intent-data to gain a deep understanding of what makes sustainability audiences tick 
  • Connected the gaps between hypotheses and real behaviour, creating sustainability segments that helped to drive new business revenue 





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