The convergence of the climate crisis, conflicts, and cost of living has sent shockwaves through many verticals, including the fashion landscape. Brands face the challenge of keeping pace with fast-changing consumer behaviour and consumers are reevaluating their purchase priorities, with a heightened focus on sustainability and affordability.
Using aggregated and anonymised data from 1500+ publishers across more than 1 billion search events a day, this report deep dives into the biggest trends shaking up this vertical, as well as trending audiences that advertisers can connect with.
Download the report to keep a pulse on the following trends:
- Luxury remains 'recession-resilient': despite a downturn in fashion searches as the cost of living crisis rocks consumers, luxury gains relevance among shoppers
- Athleisure continues to gain momentum: off the back of the pandemic, with consumer focus shifting from performance to style
- The fall of fast fashion meets the rise of recycled: a reuse and recycle mindset coupled with the cost of living crisis is impacting fashion choices