Fresh off the runway: a front row view of the biggest fashion trends in 2023


The convergence of the climate crisis, conflicts, and cost of living has sent shockwaves through many verticals, including the fashion landscape. Brands face the challenge of keeping pace with fast-changing consumer behaviour and consumers are reevaluating their purchase priorities, with a heightened focus on sustainability and affordability.


Using aggregated and anonymised data from 1500+ publishers across more than 1 billion search events a day, this report deep dives into the biggest trends shaking up this vertical, as well as trending audiences that advertisers can connect with.


Download the report to keep a pulse on the following trends:

  • Luxury remains 'recession-resilient': despite a downturn in fashion searches as the cost of living crisis rocks consumers, luxury gains relevance among shoppers
  • Athleisure continues to gain momentum: off the back of the pandemic, with  consumer focus shifting from performance to style
  • The fall of fast fashion meets the rise of recycled: a reuse and recycle mindset coupled with the cost of living crisis is impacting fashion choices


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