Coming Clean: The Truth About What Consumers Search For Around Haircare

Captify and Publicis Media have partnered to uncover game-changing trends set to redefine the global beauty industry in 2019 and beyond.


Through analysis of 491 million on-site global haircare searches, the report reveals must-have insights for FMCG marketers, brands and agencies, unlocking the true intent behind consumer behaviour and the path to purchase.


Killer trends and actionable insights in the report: 


  • Power of DTC brands: discover the unforeseen disruptor brand commanding the highest share of haircare searches, beating legacy brands such as Pantene and Garnier
  • Under the influence: explore the top haircare influencers that consumers are proactively searching around, plus the real impact of influencer campaigns on brand uplift
  • Moments that matter: uncover pivotal events that spark surges in haircare searches and those that don’t, despite huge investment from haircare brands





Please note that we use a third party to manage our marketing lists. For more information about how we engage third parties, please see the ‘marketing’ section of our privacy policy.