You've probably heard the word 'unprecedented' an unprecedented number of times in the past two years. The chaotic convergence of the pandemic, recession, inflation, and war are changing consumer behaviors more rapidly than ever before, in ways that we can't always anticipate.
But as we all know, challenges are opportunities. Smart marketers have the opportunity to turn uncertainty to their advantage if they can double down on fresh data and the right signals that allow them to keep pace with changes as they're happening.
Tune into panel sessions live from Cannes to hear how the likes of Heineken, ID5, EssenceMediacom, Havas Media Network, Matterkind and Stagwell are leveraging intelligent data strategies to overcome uncertainty and succeed in these unprecedented times.
*These panel sessions are in partnership with ID5*