Cannes 'Shift Happens' Panel Discussions

Exclusive Insights from Cannes on Navigating the Shifting Advertising Landscape

Today's advertising landscape is rapidly evolving. To thrive, marketers must stay ahead of evolving consumer behaviors, industry shifts, and emerging technologies.

At Cannes, we gathered a powerhouse of industry leaders from Expedia, KINESSO, Reckitt, Index Exchange, Ad Age, Broadlab, FreeWheel, DIRECTV, and Captify to discuss these shifts and share their expert insights across two panels:

- The Evolution and Innovation of Audience Targeting: learn how to balance staying true to your customers while driving tangible business outcomes.

- Achieving Local Relevance and Global Scale with CTV: uncover proven strategies to maximize your CTV investment and expand your reach across both local and global markets.

Ready to future-proof your advertising strategy? Download the exclusive panel recordings now and gain a competitive edge.

*These panel sessions are in partnership with Index Exchange*

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