The more things change, the more they stay the same… Or do they? In this discussion, we’ll explore how advertisers are targeting audiences, what industry experts suggest we should keep or reimagine, and what to stay away from entirely and why. We’ll cover the most critical industry shifts, from cookies and contextual to AI and beyond, to explore how leading marketers balance staying true to their customers while driving tangible business outcomes.
Wednesday, June 19, Captify Villa
Across the world, the way in which consumers engage, how often, and what experiences they are looking for vary considerably from country to country. In this discussion, we will delve into how marketers are leveraging strategies, data, and technology to adapt to rapidly changing consumer habits locally, but on a global scale. We’ll also hear from leading experts in CTV on the opportunities for brands, and where it goes from here.
Wednesday, June 19, Captify Villa
Questions? Drop us an email: cannes@captify.co.uk