Captify at Cannes 2024

VIP Lunch: Inventive Ways Marketers are Planning (and Winning) amid Constant Shifts

Wednesday June 19 from 12:30pm @ Captify Villa

In this exclusive lunch we will host a series of engaging panel presentations and roundtable discussions. Gain strategic insights from brand marketing leaders on addressing industry shifts such as regulations, privacy, cookieless, and more. Continue reading for more details on the panel discussions.

Afterwards, unwind and connect with industry friends at our Poolside Soirée. Enjoy free-flowing rosé and bespoke beats mixed by our legendary Captify at Cannes DJ, all against the breathtaking backdrop of the French Riviera.

Limited spots available for both events - request your invite now.


The lowdown on the VIP Lunch

Panel 1: The Evolution and Innovation of Audience Targeting

The more things change, the more they stay the same… Or do they? In this discussion, we’ll explore how advertisers are targeting audiences, what industry experts suggest we should keep or reimagine, and what to stay away from entirely and why. We’ll cover the most critical industry shifts, from cookies and contextual to AI and beyond, to explore how leading marketers balance staying true to their customers while driving tangible business outcomes.

Wednesday, June 19, Captify Villa

Panel 2: Achieving Local Relevance and Global Scale with CTV

Across the world, the way in which consumers engage, how often, and what experiences they are looking for vary considerably from country to country. In this discussion, we will delve into how marketers are leveraging strategies, data, and technology to adapt to rapidly changing consumer habits locally, but on a global scale. We’ll also hear from leading experts in CTV on the opportunities for brands, and where it goes from here.

Wednesday, June 19, Captify Villa

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