Connecting The Sleepbuds With The Consumers That Needed Them Most


In this award-winning campaign, Bose partnered with MediaCom Global and Captify for a game-changing product launch across three international markets.


Utilising dynamic data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people that needed them the most.


Discover how this campaign:


  • Unlocked new hidden audiences: to expand reach beyond pre-launch target audiences
  • Drove reach, awareness and consideration at scale: a full-funnel activation through video, interactive rich media and display formats
  • Achieved results beyond expectations: exposed consumers were up to 36X more likely to go on to search for Bose Sleepbuds


Please note that we use a third party to manage our marketing lists. For more information about how we engage third parties, please see the ‘marketing’ section of our privacy policy.